EDITORIAL STRATEGY, MEDIA RELATIONS & BRAND POSITIONING
Clear storytelling, meaningful visibility, and reputations built over time.




EDITORIAL STRATEGY,

MEDIA RELATIONS & BRAND

POSITIONING
Clear storytelling, meaningful visibility,

and reputations built over time.


Our work begins with editorial judgment: understanding what is worth saying, where it belongs, and what it should make possible for the business.

Our work begins with editorial judgment:

understanding what is worth saying, where it belongs,

and what it should make possible for the business.

01

EDITORIAL STRATEGY & MEDIA RELATIONS

Strategic counsel and media relations designed to position your work thoughtfully and connect the right stories with the right audiences.

02

POSITIONING & NARRATIVE

Clarifying what you want to be known for and shaping the language, stories, and point of view that support it.

03

STRATEGIC ADVISORY

Focused counsel for founders and creative businesses navigating growth, visibility, new opportunities, or a shift in direction.

04

SPECIAL PROJECTS

Select collaborations and projects that benefit from EDW's editorial perspective, industry relationships, or strategic involvement.

Engagements are tailored to the scope and stage of the business.


Every engagement is led directly by Heather, with specialist support brought in where the work requires it.

Engagements are tailored to the scope and stage of the business.


Every engagement is led by Heather, with specialist support brought in where needed.